A article written by Molly Mchugh in this passed September seems to hear the outcry of all Netflix customers and responds, in DigitalTrends.com Mchugh states Netflix knows what their doing walking away from the money to focus on "the bigger picture"
CO-Founder of Netflix Marc Randolph Excerpt (digitaltrends.com)
"The entrepreneur goes on to say that the complications of running the DVD rental and streaming sales through one platform were incredibly divisive — and something the company experienced back when it also sold DVDs. This was profitable and good business, but executives knew everyone was about to begin selling DVDs, giving them more competition. That and “trying to run a business that did two things well” meant making unsavory comprises. So they walked away from that money and stopped selling DVDs.
Read all about it here: digitaltrends.com